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Research papers

Quality through technology

This paper however focuses on ways that CAPI (Computer Assisted Personal Interviewing) when linked with other technological developments can bring the same benefits to our operational departments. It describes how we can gain increased efficiency...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Jon Hulbert
August 1, 1998
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Citation

Hulbert, J. (1998a, August 01). Quality through technology. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/quality-through-technology-5275


Research papers

The effect of computer-assisted interviewing on data quality

We start our review with a taxonomy of different types of computer-assisted interviewing and a discussion of data quality. Next we present a model of the factors that may lead to differences in data quality between computer assisted and traditional...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Authors: D. De Leeuw, Joop J. Hox, Ger Snijkers
August 1, 1998
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Citation

De Leeuw, Hox and Snijkers (1998a, August 01). The effect of computer-assisted interviewing on data quality . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-effect-of-computer-assisted-interviewing-on-data-quality-


Research papers

A new generation of CAPI

We hypothesized that differences between input techniques depend on whether an interviewer asks the questions and handles the computer or the interview is conducted as a self-administered interview. We therefore used this interview mode as a second...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Gerd Meier
August 1, 1998
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Citation

Meier, G. (1998a, August 01). A new generation of CAPI. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-capi


Research papers

CATI, CAPI and web interviews

The differences between the requirements for CATI CAPI CASI and now WWW interviewing are much smaller than the shared requirements. We infer that the principal investment for both software developers and users is the mechanism for presenting an...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Iain MacKay
August 1, 1998
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Citation

MacKay, I. (1998a, August 01). CATI, CAPI and web interviews. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/cati-capi-and-web-interviews-5269


Research papers

The use of the Internet as a data collection method

The purpose of this paper is to show how the Internet can and has been used commercially to conduct research. It also aims to provide guidelines for future studies.

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: Pete Comley
August 1, 1998
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Citation

Comley, P. (1998a, August 01). The use of the Internet as a data collection method. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-use-of-the-internet-as-a-data-collection-method


Research papers

Marketing across frontiers

From incorporation in 1971 until today Novaction has reported over 4000 studies based on marketing models. These projects have been conducted across the 5 continents in 55 countries. In Japan alone over 1200 projects have been reported. Over 250...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Authors: Jacques Blanchard, Oscar Schneersohn, H. Hayashi
June 15, 1998
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Citation

Blanchard, Schneersohn and Hayashi (1998a, June 15). Marketing across frontiers . ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/marketing-across-frontiers-


Research papers

Consumer panels

This paper describes how switching data obtained from consumer panels can be used to understand differences in market dynamics across markets and the implication of this on brand strategy. It also attempts to identify the reason that leads to the...

Catalogue: Seminar 1998: Adding Transparency To Brand Management
Author: Arup Bose
June 15, 1998
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Citation

Bose, A. (1998a, June 15). Consumer panels. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/consumer-panels


Research papers

Advanced VS. traditional market research techniques

It is not always possible to apply the traditional market research techniques used in the consumer goods sector to the field of telecommunications because the mere concept of a new product/service is not capable of exactly conveying the perception...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Maria Vittoria Santoni
June 15, 1998
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Citation

Santoni, M. (1998a, June 15). Advanced VS. traditional market research techniques. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/advanced-vs-traditional-market-research-techniques


Research papers

Web interviewing

Internet interviewing is still in its infancy. How do we know therefore that the results obtained by such a technique are plausible and if so what special considerations do we need to take into account when interpreting results from this type of...

Catalogue: The Worldwide Internet Seminar 1998
Authors: Richard E. Kottler, Andrew Findlater
June 15, 1998
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Citation

Kottler and Findlater (1998a, June 15). Web interviewing. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/web-interviewing